Globalization is exherting immense pressure on marketing executives to constantly revise their brand strategies. More than ever, firms need to face competition with a global mindset. EMC partners with brand managers to adopt a global perspective in building brand equity.
- Mounir Siraji Principal
News & Media
EMC Develops a New Line of Sport Wax
May 19, 2011
EMC just finished developing a full line of sport wax products (Surf, Ski, Snowboard, and Skateboard) that it plans on marketing worldwide, in the first quarter of 2012.